Sankofa Song video blog: Episode #5 – Be strategic. But don’t be a dick.

I’m keeping it short today, taters.

A bite-sized rap on social media and the whole “be strategic” thing.

Because I get it. Really.

But there are a couple of things here that I think suck hard.

How do you rock social media?
What do you love about it? What do you hate?
What’s scary or fuzzy or blergh about the whole scene?

Dig this?

Sign up + don’t miss a drop. Email or RSS. Take your pick, tater.

21 Responses to Sankofa Song video blog: Episode #5 – Be strategic. But don’t be a dick.
  1. Linnea
    December 16, 2010 | 4:17 pm

    But … but … I WANT to tweet this all over the Interwebz because it’s so absolutely perfect (and true)! I’m not online as much anymore because I don’t *know* what my “thing” is right now other than to be present “right now.” All of these “thingers” on FB and Twitter were making me feel inadequate (Augh! The comparison beast! Run away!).

    This sums up beautifully my opinion of the whole matter. You rock, Fabeku. (P.S.: “Puketastic” may be one of the best made-up words EVER.)

  2. Wulfie
    December 16, 2010 | 5:13 pm

    I seriously am deeply in crush with you.

    Totally rocked. Awesomely real. Really helpful.

    Puke-tastic. Yeah. I’m stealing that.
    .-= Wulfie´s last blog ..Shiny Things =-.

  3. Jade Craven
    December 16, 2010 | 5:33 pm

    Dude – I’m totally a social media guru, and I want to tweet all about my thing. I mean, we all know that my business is about lady gaga and ice cream.

    🙂 Rock it dude – this is the stuff that people SHOULD know. I am strategic about the business tweets I do but only in the sense that “I am really proud of this thing. I wont do more than two tweets about it in a day but I really want people to see it. I will break my rule of not tweeting the same thing twice”

    The sucktastic thing is my brand is as someone that gets and understands social media. I am more proficient than most and that leads me to get a lot of attention in the local social media scene. And it sucks, as I really hate the ‘gurus’ that are giving this medium a bad name. I shall save that rant for another time.

    P.S I need to see Sid in one of these vids.
    .-= Jade Craven´s last blog ..How I Kicked Arse in 2010 =-.

  4. Sue Burness
    December 16, 2010 | 8:17 pm

    “Show up…be you”… Love it.

  5. Katie
    December 16, 2010 | 9:03 pm

    Right on!
    Great video blog. Loved what you said.
    .-= Katie´s last blog ..Being with the Unexpected- Seeing Opportunities in Setbacks and Defeats =-.

  6. Nathalie Lussier
    December 16, 2010 | 9:27 pm

    I luuurve your intro & out tro. 🙂 And it was great to see you on video too, this is the first time I catch you on video. You’re rocking it!

    And I couldn’t agree more. I think twitter is a great place to hang out with insanely cool people like you mention, but there’s no need to be all biz all the time. It’s like real life: you don’t talk about your biz all the time in real life. Unless you do, in which case you need to get a real life hehe. 😉
    .-= Nathalie Lussier´s last blog ..Is Your Current Business Lifestyle Sustainable =-.

  7. Briana
    December 16, 2010 | 10:10 pm

    Well as usual, I lurve your perspective. Especially that social media is like real life and so we get to be a real live people while we’re being social on media.

    Awhile ago I read a really touching blog post by someone I respect and trust a lot, and while the blog post wasn’t really related to their thing they managed a tie-in that, for me, was the teensiest bit off-putting.

    Luckily, I super admire their whole suchness, and I know the intention was totally good. But I think sometimes it’s better to just say what you need to say. (Or, you know, what John Mayer says 🙂
    .-= Briana´s last blog ..Wishing- worrying- and holding my breath =-.

  8. Lynn Serafinn
    December 17, 2010 | 4:59 am

    Hey there Fabuloso Fabeku,
    I so agree with you on every point. One of my mottos is “you shmooz, you lose.”

    Hey, Mr Sound Healer, come be on my radio show in 2011. Send me an email and I’ll get you booked in. :-_

    BTW, following you on Twitter now (via @LynnSerafinn)

    Talk soon,
    Lynn

    P.S.: I found you via a blog post sent to me from Tad at Marketing for Hippies. 😉
    .-= Lynn Serafinn´s last blog ..7 Facts about Self-Publishing Royalties and Print-on-Demand =-.

  9. Tammy Vitale
    December 17, 2010 | 9:21 am

    Yanno – I love this. And I love it because about a quarter way thru this year I was (quickly) coming to this same conclusion because of a coach I was paying a lot of money who was so into that “strategic” thing. It did not feel “congruent” (to use her word) to myself and my life. And I’ve seen a few others take out after this lately – which tells me there’s a trend. And that’s good. Because you are right – it is Amway or Mary kay or Tupperware or any other “buy my stuff and become a seller yourself” (coaching these days) thing (I do Mary Kay but only for myself and my daughter because I get it 1/2 price. And I also coach but only one-on-one – *that* feels congruent)….And I have to say that I rarely read FBers who only FB business (in fact, I usually just hide them). All that said, I must admit that you have a way at getting down to the gold nugget of info. Thanks for this wonderful post!

  10. Angel
    December 17, 2010 | 10:59 am

    What a relief, ya know? I keep reading all this super-serious crap about having to deeply analyze everything you do, every move you make and it’s just draining. If I wanted all that, I’d just stay in my current job! I want FUN, and freedom and to just hang out and be me. I’ve ‘met’ so many amazing people through Twitter and am totally psyched to have that opportunity. Good to hear someone saying to just ease up rather than the continual over-analyze that I’m reading in other places. I think that I’m just gonna do things my way after all and take all the other stuff I read with the proverbial grain of salt 😉

    Yet again, Fabeku, you’re rocking.

    (Am on vaca with the kiddies all next week. You know we’ll be doing a dance party… will let ya know how it goes. :-))
    .-= Angel´s last blog ..Creativity &amp your gratitude practice =-.

  11. Mr. Pants
    December 17, 2010 | 6:01 pm

    I believe that a social media strategy should include sound practices that tactically accomplish short-term connection and networking goals in an environment of open authenticity, thereby solidifying marketing futures as a way of obtaining the best ROI possible within your targeted audience.

    By the way, I’m having a party next week and I’d LOVE for you to come on out and meet some people. We’ll be talking about ways you can come on board our team and help us sell a FANTASTIC catalog of household products. Don’t worry, I’ll sponsor you. These things sell themselves and I’ll bet you’ll want to buy some of your own. Bring your checkbook.

    The scary part is, that was really easy for me to write. I think I have to go lie down now.

  12. juliana
    December 20, 2010 | 5:27 pm

    Oh my gosh, you’ve verbalized why I’ve been so freaked out about “marketing” and “sales” for most of my musical life. Makes me nauseated.

    I just like talking to everyone. 🙂
    .-= juliana´s last blog ..My holiday gift for you =-.

  13. Julie Henderson
    December 21, 2010 | 10:41 am

    Ahhhh… that is my sigh of relief. I’ve found myself communicating less because I thought it should all be about the sell or the retweet and it just felt inauthentic and gross. Perhaps there is a way I can do this and enjoy it, make connections and not feel like I’m either completely self-absorbed or pimping myself. Or is that the same thing??

    Thanks for being a voice of reason Fabeku!

  14. Renee
    December 21, 2010 | 9:19 pm

    Ooh, that is a sore spot with me, too. I don’t mind folks plugging their thing once in awhile, but doing it in every single tweet, post, or conversation gets very old, very fast. For me, personally, it’s like those folks are overexposing their products and I won’t even consider trying their product because I’m so sick of hearing about it. Make sense?

  15. Leila
    December 24, 2010 | 6:25 am

    oh goodness this is refreshing. I really don’t get Twitter (yet) and I have tried seeing it as a party etc but it just feels ICKY. I’m like – I’d rather speak face to face or in long hand ANYWAY and it brings up a series case of I’m On The Outside inside. It just doesn’t work with who I am as yet.

    Right now Facebook seems to be the place where I shout about my bloggy thing (although mostly it is too myself so no strategy there! He hee) and am also TOTALLY myself. Mad as a hatter, fed up, happy, the whole shebang. It’s all there.

    And there is no question really of expecting or hoping my stuff will be passed on by anyone, so it feels more genuine and at ease too.

    Now I think about it some more. It’s all a bit confusing!

    I guess there’s no one way of doing this thing.
    .-= Leila´s last blog ..2010 its nearly time &amp yet my heart is fit to burst! =-.

  16. Fabeku
    December 30, 2010 | 1:15 pm

    @Linnea – I totally get how the thingers can trigger massive suckage. Blergh. And can I just say how much I’ve missed you on the interwebs? Because I think you’re ridiculously awesome. And not because of a thing. Just because of you.

    @Wulfie – Thanks you!

    @Jade – First of all, seriously, please start a business that’s all about Gaga + ice cream. And then hire me. Like, yesterday.

    What you said here? Totally smart. And you’re one of the people who do the social media thing beautifully. You get your stuff out there. But it’s never obnoxious or push-ey. And you hang out and, you know, have real conversations with people.

    Which is why Sid + I adore you like mad. Sid might even make an appearance in a video. Just for you.

    @Sue – Thanks!

    @Katie – Right on. Glad you dug it.

    @Nathalie – Totally agree on the all biz, all the time thing. What a total snoozefest. And thanks for the niceness about the video schtuff.

    @Briana – This is a perfect example of what I mean and where stuff goes totally weird for me. I’ve read posts like that too.

    Where I really get all huh? is when I read a post that seems like a story. And then, at the end, there’s some hey-buy-this-now link for something that seems totally unrelated to said story.

    Like someone talking about dealing with their divorce. And then linking to their product on mind mapping. It’s a totally WTF? moment for me.

    And I’m not opposed to people selling from their blog. Not even a little. But I’d kind of rather someone just say, Hey, I’m selling you something here. Because it’s awesome. And it’ll help you. So buy it.

    @Lynn – I’m with you on the schmooze-ey part. And thanks for the invite to be on your show. I’m totally down. (p.s. Thanks to Tad for pointing you my way, too.)

    @Tammy – I hear you. For me, I’m interested in getting to know people. And, sure, I want to know what they do. But I also want to know about who they are. So blahblahblahing about business all the time is kind of boring to me no matter where it happens.

    @Angel – Fun + freedom! Right on. And the cool part is you can have both and still have a social media presence that totally supports your business. It doesn’t have to be an either/or thing. And sometimes people act like it does. Which is kind of silly. (p.s. Dance parties! Dance parties! Go go go!)

    @Mr. Pants – That made me laugh so hard my stomach hurt. No lie. And please stay put. I’m sending the exorcist right over.

    @Juliana – I get it. So many people have made marketing and sales a thing. A big, dirty, scary thing. And it totally doesn’t have to be. And, see, you talked to me + now I’m a huge fan of your gorgeous tunes! (Sidebar: For non-dirty marketing, check out Naomi Dunford or Mark Silver. Both fabulous + smart.)

    @Julie – Yep! You got it. You can do social media in a way that works for you. Forget the shoulds. Especially if it makes you feel gross. Rock it your way.

    @Renee – Makes total sense. I know that when there’s a big launch happening, and there are a ton of affiliates tweeting and emailing and blogging about the same program/product/thing, it takes about 24 hours of that before I start to automagically filter it out. It goes totally off my radar because it’s just too much noise. Even if it’s something that may be super helpful + totally awesome and made by someone I love like crazy.

    @Leila – It can feel seriously confusing. Especially when one expert says one thing and another expert says exactly the opposite. And the feeling-like-an-outsider thing is so hard. Ergh.

    I think if a metaphor isn’t working for you that it’s totally fine to toss it and find another one you love more. What if Twitter was like a secret mission to find people you know and adore who know and adore you too?

    Then you could suit up in awesome secret agent clothes, slip into the twitters and passes secret messages to people (like me) who will clap wildly when they get them.

    That’s me thinking out loud. Permission to toss that metaphor too if it doesn’t ring your bell.

    Big ups to everybody for showing up, hanging out + spinning your smarts here. Totally appreciated. Chocolate all around!

  17. Leila
    December 30, 2010 | 2:17 pm

    Oh my word – I love your metaphor so much!
    Soooooo useful! Thank you for taking the time to respond! Super starrrr!

    x
    .-= Leila´s last blog ..2010 its nearly time &amp yet my heart is fit to burst! =-.

  18. Sandra
    January 20, 2011 | 6:10 pm

    This is a little off topic, but it made me laugh out loud, so maybe you’ll get a kick out of it too?
    (First off, yes, totally dig what you’re saying about the social media, happily non-recovering Twitter addict/absolute non-expert that I am…)
    I usually have too many windows open on my computer. And it’s early on this side of the world. Still working on the coffee. Anyway, I was wondering why you had this techno videogame music going over your entire video on repeat. I found it a little distracting. But I thought, He’s the sound guy, maybe it’s got some energetic quality he wants us to have? But still, hmm, a little much. Interesting choice… Then, when the video ended and the sound didn’t, of course I realized I had this website for a Japanese department store open and *that* was where the crazy music was coming from. (Here, fwiw http://laforet-geee.jp/)

  19. Fabeku Fatunmise
    January 25, 2011 | 9:26 pm

    @Leila – Totally welcome!

    @Sandra – This made me laugh. A lot. Out loud.

  20. ericka hines
    March 19, 2011 | 2:09 pm

    YOU SAID PUKETASTIC. It was all over for me then!

  21. Fabeku
    April 7, 2011 | 3:11 pm

    @Ericka – You. Are. Awesome.

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